Intros. They’re the lifeblood of networking – the currency of mavens. They are your route to angel money. Your entrée to sales meetings.
We couldn’t live without them.
But when misused, overused or abused they can diminish your personal brand, consume your valuable time and waste that of the relationships you value the most.
I would like to make the case for being judicious with your introductions. I would like to encourage you to closely guard your most cherished relationships. And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions.
I give introductions frequently. I also request them for time to time. So please don’t view this post as recommending not to do introductions. It’s a simple reminder that whom you do introduction for and how you do them will have a great impact on your credibility with those relationships you’ve worked so hard to build.