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Hard Time: Liquor Advertising Pours Into TV

Smells like desperation by broadcasters to loosen their restrictions…bad news for print/digital, for now.

Almost ready for prime time...

“J├Ągermeister followed what lately has seemed like a stampede of liquor brands to TV as marketers seek broad awareness for product launches or to build new buzz on old brands.”

via Hard Time: Liquor Advertising Pours Into TV | News – Advertising Age.

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