Mercury Group

What Makes A Great Salesperson In The Automated Age?

admin — Thu, 02 Sep 2010 16:28:41 +0000

In sales, it’s not “can you build a relationship,” it's how many relationships can you build? Determination and competitiveness matter first, because that is what drives the “deliberate practice” that results in greatness.

via MediaPost Publications What Makes A Great Salesperson In The Automated Age? Some Answers 09/02/2010.

Pharma (Slowly) Goes Digital

admin — Thu, 02 Sep 2010 15:15:58 +0000

By 2014, online ad spending in the healthcare and pharmaceutical industry, which includes DTC and over-the-counter remedies, is expected to reach $1.52 billion.

Despite robust annual growth rates through 2014, pharmas share accounts for only about 4 percent of overall U.S. online ad spending.

via Pharma (Slowly) Goes Digital.

Acceptance of Social Media by Marketers

admin — Wed, 01 Sep 2010 13:43:32 +0000

The primary motivation for using social media as a marketing vehicle, says the report, is to follow customers and prospects to the sites where they are active, generating a growing understanding of the unique two-way nature of this marketing environment. Motivations to begin social media marketing include:

* 70% say that social media marketing is a powerful tool for brands or products

* 62% feel that their prospective audience is on social media sites

* 47% note that social media users/always-on consumers gather information differently

* 40% plan to use social media as part of customer support and relationship management

via MediaPost Publications Acceptance of Social Media by Marketers 08/31/2010.

Chatroulette’s Relaunch Is A Bust

admin — Wed, 01 Sep 2010 13:40:17 +0000

Right now, it looks like the site may even have overstayed its welcome as a fleeting internet meme.

via Chatroulette’s Relaunch Is A Bust | paidContent.

Acceptance of Social Media by Marketers 08/31/2010

admin — Tue, 31 Aug 2010 15:49:56 +0000

* 70% say that social media marketing is a powerful tool for brands or products

* 62% feel that their prospective audience is on social media sites

* 47% note that social media users/always-on consumers gather information differently

* 40% plan to use social media as part of customer support and relationship management

via MediaPost Publications Acceptance of Social Media by Marketers 08/31/2010.

Ten Things Your Employees Wish You Knew About Them | Fast Company

admin — Mon, 30 Aug 2010 20:10:42 +0000

7. Measure us on results, not face time. Stop penalizing us for our ability to get work done quickly or we will give you what you want. More face time, and that’s about it.

via Ten Things Your Employees Wish You Knew About Them | Fast Company.

Why haven’t more successful tech startups emerged from Los Angeles?

admin — Mon, 30 Aug 2010 18:21:11 +0000

Why haven’t more successful tech startups emerged from Los Angeles? – Quora.

Seth Godin (Author) to Bypass Publisher – WSJ.com

admin — Wed, 25 Aug 2010 14:55:11 +0000

In a significant defection for the book industry, best-selling marketing author Seth Godin is ditching his traditional publisher, Portfolio, after a string of books and plans to sell his future works directly to his fans.

via Author to Bypass Publisher – WSJ.com.

6 Tips For Managing Generation Y Employees

admin — Wed, 25 Aug 2010 14:48:08 +0000

What positives does Gen-Y (Millennials) bring to your startup (or any business), and what management strategies will work most effectively and productively with them?

via 6 Tips For Managing Generation Y Employees.

how do you answer “tell me about yourself” in a job interview?

admin — Wed, 25 Aug 2010 14:38:27 +0000

“Tell me about yourself” in a job interview really means “give me an overview of who you are, professionally speaking.” There’s a reason this is asked at the very beginning of an interview — it says “give me the broad background before we dive in to specifics.”

via Ask a Manager: how do you answer “tell me about yourself” in a job interview?.