Grok Blog
Aereo, a bold new service that brings broadcast TV and DVR to your iPad and iPhone, started its engines in New York City today—and the results are mostly impressive.
As promised, Aereo lets “live TV meet the internet .. on devices you already have” for $12 a month, and requires no additional cords, buttons or antennas. The service simply requires a subscriber to enter a user name and password into its website and—voila!—all the bad television you can watch.
via Live From New York, It’s Aereo TV (For Now…) | paidContent.
Posted in Advertising, Media Integration, Video |
Shazam Entertainment Inc., maker of that nifty tool that lets people identify songs they can’t recognize, wants TV viewers to start using the service, too.The startup is teaming with companies including General Mills, News Corp. and Gap’s Old Navy to give Shazam’s 165 million users a way to get discounts or more information on products in TV commercials. To make it work, the user holds up an iPhone, iPad or Google Android device when Shazam’s blue logo comes on screen during a commercial — and then activates the sound-recognition app to get a promotion or additional content.
via Shazam Wants You to Hold the Phone Up to the TV – BusinessWeek.
Posted in Video |
Apple analyst Gene Munster just reiterated his belief that Apple is going to launch a TV next year.
He made the comments at
IGNITION: Future of Media conference this morning.
In fact, Gene is so sure an Apple TV is coming that he told anyone in the audience who is thinking of buying a TV to wait, because Apple’s is going to be awesome.
Some details:
via You Bet Apple TV Is Coming, Says Apple Guru Gene Munster — Here Are The Details.
Posted in Media Integration, Video |
“I finally cracked it.” Those four magical words from the new Steve Jobs biography reignited rumors about Apple’s intention to reinvent the last big screen in our daily lives: The television. Here’s what that would look like–and why it should happen now.
via It’s Time For Apple To Flip The Switch On TV | Fast Company.
Posted in Video |
Marc Fonzetti is a media director for North America at Reckitt Benckiser, the global packaged-goods giant behind brands such as Lysol, Clearasil, French’s Mustard and Woolite. If you pay attention, the company’s video ads are all over the Web, to the chagrin of some video vendors. That’s because RB is sometimes accused of cheapening the medium by buying up tons of low cost inventory. In fact, several of its brands were spotted in not-so-desirable places when Digiday recently investigated the untamed online video ad sector.
via DIGIDAY:DAILY – Has Reckitt Cheapened Web Video Advertising?.
Posted in Advertising, Media Sales, Video |
A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves.
via WiO Connects TV to Mobile, Makes TV Ads Interactive – NYTimes.com.
Posted in Mobile, Video |
The second-richest and most powerful media company in the world, Bloomberg LLC, has announced the next phase in its global world-domination plan:Killing financial TV giant CNBC.
via BLOOMBERG: And Now We’re Going To Kill CNBC.
Posted in Advertising, Mobile, Video |
Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers — and many players in the ecosystem have an incentive to present mobile inventory as being constrained. BrightRoll noticed a similar dynamic as the online video advertising business matured. Well, the jig is up.
via MediaPost Publications Surprise! Mobile Video Inventory Now Far Exceeds Demand 04/21/2011.
Posted in Video |
“…while digital video consumption is growing, it’s not growing as fast as some may think. NPD just released numbers stating that 75% of all U.S. consumers did not stream or download any multimedia content of any kind in the past three months.”
via The Online Video Industry Is Flying High Right Now, But It Can’t Last.
Posted in Video |
“Brands that are too concerned in making sure that all of their messages are crammed into their online videos often sacrifice quality. If you focus on the entertainment value and work your brand into the content in a subtle way, it’s likely that consumers will be more accepting of your content – and hopefully be more willing to share it. We’re in an era where consumers can switch you on or switch you off with a click of a mouse.”
via MediaPost Publications Top Reasons Your Online Consumers Just Aren’t That Into You 06/08/2010.
Posted in Advertising, Video |
