Grok Blog
The hits just keep coming today…bad news before the IPO (understatement of the day)
“General Motors Co. plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said, a move that comes as more companies question the effectiveness of advertising on the social networking site.”
via GM to Stop Advertising on Facebook – WSJ.com.
Posted in Advertising, Media Integration, Social networking |
What is the real value of Facebook’s advertising business?
One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s $86+ billion IPO.
via Truth, Lies & Facebook Advertising – Forbes.
Posted in Advertising, Entrepreneurism, Media Sales, Social networking |
“Somehow Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base. (The company made less than $4 in ad revenue per active user in 2011.)”
via Facebook Needs To Take Marketing Seriously | Forrester Blogs.
Posted in Advertising, Entrepreneurism, Media Integration, Media Sales, Social networking |
Rut-ro…
Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.
via Poll: Half of Americans call Facebook a fad – Yahoo! News.
Posted in Advertising, Entrepreneurism, Media Integration, Social networking |
My choice:
2) The company’s valuation and share prices will tumble after the first week. We saw it in Groupon’s stumble, as well as with Zynga, Pandora and Demand Media. Tech stocks may rise fast but just as quickly can drop off a cliff. In a way, they are as tumultuous as the whole of the technology sphere.
via Top 10 Predictions for the Facebook IPO | Adweek.
Posted in Advertising, Media Sales, Social networking |
Of course, a new advertising method doesn’t automatically guarantee loyalty from either local businesses or potential new users. The WSJ also notes that many people still have a ”special hatred reserved for Foursquare location check-ins,” a problem that not even a 20-percent-off sushi coupon can solve.
via Foursquare Hitches Its Wagon to the Coupon Trend | Betabeat — News, gossip and intel from Silicon Alley 2.0..
Posted in Advertising, Entrepreneurism, Hyperlocal, Media Integration, Social networking |
After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April.
Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.
Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.
Here’s a chart showing the 3/21 to 4/20 portion of this 25% decline:
via Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users – Business Insider.
Posted in Advertising, Hyperlocal, Media Integration, Media Sales, Online Marketing, Social networking |
What’s interesting about Denton’s vision is that plenty of media sites both traditional and digital-only talk about how the “conversation” is the important thing, and how engaging the reader is a valuable tool for uncovering the truth, something that has been accepted wisdom since The Cluetrain Manifesto was published over a decade ago — but very few sites actually follow through on this promise.
via Nick Denton wants to turn the online media world on its head — Tech News and Analysis.
Posted in Advertising, Leadership, Media Integration, Social networking |
(Below is a fairly well articulated argument supporting my thoughts on the future of social networking)
With its awkward design, 1990s-style layouts, weird privacy policies, and intrusive advertising, Facebook is vulnerable to the next best thing. Frankly, I think it’s just one online conversion program away from losing its customer base and becoming the next MySpace.
That’s not true of LinkedIn, though. LinkedIn is all about business and people’s resumes. Because its scope is limited to fundamentally dull information, LinkedIn is simply not vulnerable to something “cooler.”
via Social Media: LinkedIn vs. Facebook | Inc.com.
Posted in Advertising, Media Integration, Mobile, Online Marketing, Social networking |
