Uh, does anyone remember how well this worked when Apple tried this with iAd? Just sayin’
“Amazon is pitching ads on the device’s welcome screen, according to an executive at an agency that Amazon has pitched. The company has been telling ad agency execs that they must spend about $600,000 for any package that includes such an ad.”
via Amazon to Sell Ads on Kindle Fire Welcome Screen | Digital – Advertising Age.
Swÿp gathers information such as your phone and iPad’s approximate location (available via WiFi) and account details (via sites like Facebook or Gmail), then ties that information to a real-time gesture, the swipe (or Swÿp). Hold up two Swÿp-enabled devices next to each other, and they’re able to communicate in a language both understand: a hybrid of the digital and physical worlds.
Barry Diller, the billionaire chairman of IAC/InteractiveCorp. (IACI), expects his Aereo Inc. Web- based television service to be in 75 to 100 cities within a year after making its debut this week in New York.
Aereo, a $12-per-month service that lets users access broadcast TV on mobile devices, will begin telecasting on March 14. The company wants to expand rapidly after that, Diller said yesterday in a keynote address at the South by Southwest Interactive festival in Austin, Texas.
via Diller Sees Aereo TV Service in Up to 100 Cities Within Year – Bloomberg.
Is it really called work when so much of what you’re doing involves barhopping and barbecue? It is when you’re in Austin for South by Southwest.
This week, the annual South by Southwest Interactive conference—the five-day extravaganza where techies congregate to opine about social media by day and socialize over beer and brisket by night—kicks off. And it looks like it’s shaping up to be as big and busy (and boozy) as ever before.
From Janko Roettgers – GigaOM
I noticed an interesting trend at the MusicTech Summit in San Francisco this week: A lot of the talk over lunch and during hallway conversations wasn’t about the next big thing, about fancy Spotify apps or sexy mashups. Instead, people were busy talking about CRMs, CMS platforms and e-commerce.
via The future of music is boring – and that’s exciting! — Tech News and Analysis.
Most of Aeropostale’s sales associates are tech-savvy teenagers, and although stereotypes deem them lazy and careless, the retailer set out to increase employee performance.
Research shows that Millennials, made of people born between 1981 and 2000, are independent but positive, want recognition and rely upon technology. Those findings sparked Aero to turn to mobile technology to better communicate with and manage their employees.
via NRF12: Using mobile technology to reach teen employees | MobilePaymentsToday.com.
According to the Q3 S.M.A.R.T.™ report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things to drive campaign success. Local market targeting grew 50% quarter-over-quarter, and certain “post-click” options like the ability to watch video, grew 78% quarter-over-quarter. In addition, 6 different verticals grew over 140% year-over-year.
Some other highlights from the report include:
Finance was the top US advertising vertical on our network. Entertainment and Retail/Restaurants were in the second and third spots, respectively.
Entertainment was the top International advertising vertical on our network.
Campaigns that allowed consumers to view a map grew 27% quarter-over-quarter. As advertisers continued to reach local consumers, the “view map” option was used to drive them into physical locations.
When consumers used their mobile phones while shopping in Q3, the top activity was to search for particular items to try and find a better price. The second most popular activity was to read product reviews.
mCommerce campaigns experienced a 17% growth quarter-over-quarter.
via MediaPost Publications Mobile Advertising Exploding 11/23/2011.