Of course, a new advertising method doesn’t automatically guarantee loyalty from either local businesses or potential new users. The WSJ also notes that many people still have a ”special hatred reserved for Foursquare location check-ins,” a problem that not even a 20-percent-off sushi coupon can solve.
Swÿp gathers information such as your phone and iPad’s approximate location (available via WiFi) and account details (via sites like Facebook or Gmail), then ties that information to a real-time gesture, the swipe (or Swÿp). Hold up two Swÿp-enabled devices next to each other, and they’re able to communicate in a language both understand: a hybrid of the digital and physical worlds.
After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April.
Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.
Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.
Here’s a chart showing the 3/21 to 4/20 portion of this 25% decline:
via Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users – Business Insider.
Is it really called work when so much of what you’re doing involves barhopping and barbecue? It is when you’re in Austin for South by Southwest.
This week, the annual South by Southwest Interactive conference—the five-day extravaganza where techies congregate to opine about social media by day and socialize over beer and brisket by night—kicks off. And it looks like it’s shaping up to be as big and busy (and boozy) as ever before.
As if the ink-stained wretches of the newspaper world need anymore bad news, the USC Annenberg Center for the Digital Future says the print product some of you like to pick up of your driveway every morning will go the way of the dinosaur within five years.
via Newspapers Dead Within Five Years, USC Predicts – Los Angeles News – The Informer.
Linda Yaccarino, who left her role as SVP/COO of Turner Entertainment Ad Sales & Marketing and Acquisitions after 18 years last week, is quickly resurfacing at NBCUniversal, where she will lead digital and cable ad sales. The announcement also solves a bit of intrigue, as her departure curiously coincided with the exit of longtime Comcast ad sales vet Dave Cassaro last week, as NBCU confirms that Yaccarino will be replacing him.
via Turner Broadcast Ad Veteran Yaccarino To Head NBCU Cable, Digital Sales | paidContent.
Hundreds of top executives from hyperlocal, location-based and daily deals companies will come together next week in New York City for Street Fight Summit 2011, where they’ll discuss the latest ideas and insights about how digital companies can target the $150 billion local advertising market.
via Don’t Miss Next Week’s Street Fight Summit – Ticket Giveaway | Street Fight.
Gurley also writes about the tech landscape at Above The Crowd, where recent essays discuss the ingenious business plan behind Android — it’s a way for Google to create an unassailable “moat” around its core search business — and why some startups’ revenue is worth more than others.
via Bill Gurley Explains How Twitter Will Rule The World And Why Groupon Won’t.
With the rise of targeted retail and news websites, it was only a matter of time before the hyperlocal industry got its own publication. And with the launch of Street Fight, some of the mystery behind these new businesses will no doubt begin to be solved.