Grok Blog

What is the real value of Facebook’s advertising business?
One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s $86+ billion IPO.
via Truth, Lies & Facebook Advertising – Forbes.
Posted in Advertising, Entrepreneurism, Media Sales, Social networking |
“Somehow Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base. (The company made less than $4 in ad revenue per active user in 2011.)”
via Facebook Needs To Take Marketing Seriously | Forrester Blogs.
Posted in Advertising, Entrepreneurism, Media Integration, Media Sales, Social networking |
Rut-ro…
Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.
via Poll: Half of Americans call Facebook a fad – Yahoo! News.
Posted in Advertising, Entrepreneurism, Media Integration, Social networking |

Of course, a new advertising method doesn’t automatically guarantee loyalty from either local businesses or potential new users. The WSJ also notes that many people still have a ”special hatred reserved for Foursquare location check-ins,” a problem that not even a 20-percent-off sushi coupon can solve.
via Foursquare Hitches Its Wagon to the Coupon Trend | Betabeat — News, gossip and intel from Silicon Alley 2.0..
Posted in Advertising, Entrepreneurism, Hyperlocal, Media Integration, Social networking |

Swÿp gathers information such as your phone and iPad’s approximate location (available via WiFi) and account details (via sites like Facebook or Gmail), then ties that information to a real-time gesture, the swipe (or Swÿp). Hold up two Swÿp-enabled devices next to each other, and they’re able to communicate in a language both understand: a hybrid of the digital and physical worlds.
via It Exists! MIT Creates Tech For Moving Files Across Devices With A Swipe | Co.Design: business + innovation + design.
Posted in Entrepreneurism, Hyperlocal, Media Integration, Mobile |
I’m old enough to remember the first Internet bubble, and lately I’ve been having a feeling of déjà vu. While most entrepreneurs and investors seem more disciplined this time around, there are some worrying signs. They include:
via MediaPost Publications Why We Are And Are Not In A Startup Bubble 04/30/2012.
Posted in Advertising, Entrepreneurism, Leadership, Media Sales, Online Marketing |

From TechCrunch”An entrepreneur-turned-venture investor told me over the weekend: Booms are the worst time to build a company.
Only capital is cheap. Everything else is expensive — talent most of all.”
- read on
via A Sign Of The Hiring-pocalypse | TechCrunch.
Posted in Entrepreneurism, Jobs, Recruiting |

Apple‘s amazing increase in value is more than just a “rah-rah” story for a turnaround. Fundamentally, Apple is telling everyone – globally – that there has been a tectonic shift in markets. And if leaders don’t understand this shift, and incorporate it into their strategy and tactics, their organizations are going to have a very difficult future.
via Why YOUR Company Must Become a Tech Company – Apple, Amazon, Facebook, Instagram Lessons – Forbes.
Posted in Entrepreneurism, Leadership |

Websites for women are a paradox in the media industry. Despite being among the most successful properties on the Web, they are rarely mentioned in the never-ending discussions about how to make money from online content.Sugar Inc is a case in point.
via Sugar Inc’s female content empire: example or outlier? — paidContent.
Posted in Advertising, Blog, eCommerce, Entrepreneurism, Media Integration, Media Sales, Social networking |