Grok Blog

Truth, Lies & Facebook Advertising

 

 

What is the real value of Facebook’s advertising business?

One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s $86+ billion IPO.

via Truth, Lies & Facebook Advertising – Forbes.

Facebook Needs To Take Marketing Seriously

“Somehow Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base. (The company made less than $4 in ad revenue per active user in 2011.)”

via Facebook Needs To Take Marketing Seriously | Forrester Blogs.

Poll: Half of Americans call Facebook a fad

Rut-ro…

Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network’s initial public offering of stock, half of Americans also say the social network’s expected asking price is too high.

via Poll: Half of Americans call Facebook a fad – Yahoo! News.

Foursquare Hitches Its Wagon to the Coupon Trend

 

 

Of course, a new advertising method doesn’t automatically guarantee loyalty from either local businesses or potential new users. The WSJ also notes that many people still have a ”special hatred reserved for Foursquare location check-ins,” a problem that not even a 20-percent-off sushi coupon can solve.

via Foursquare Hitches Its Wagon to the Coupon Trend | Betabeat — News, gossip and intel from Silicon Alley 2.0..

It Exists! MIT Creates Tech For Moving Files Across Devices With A Swipe

 

 

Swÿp gathers information such as your phone and iPad’s approximate location (available via WiFi) and account details (via sites like Facebook or Gmail), then ties that information to a real-time gesture, the swipe (or Swÿp). Hold up two Swÿp-enabled devices next to each other, and they’re able to communicate in a language both understand: a hybrid of the digital and physical worlds.

via It Exists! MIT Creates Tech For Moving Files Across Devices With A Swipe | Co.Design: business + innovation + design.

LinkedIn Cofounder Reid Hoffman Kicks Off the 2012 Guardian Activate Summit | Betabeat

Quote of the article, “‘Magazine’ is a very retro term,” noted Mr. Hoffman.

via LinkedIn Cofounder Reid Hoffman Kicks Off the 2012 Guardian Activate Summit | Betabeat — News, gossip and intel from Silicon Alley 2.0..

Why We Are (And Are Not) In A Startup Bubble

I’m old enough to remember the first Internet bubble, and lately I’ve been having a feeling of déjà vu. While most entrepreneurs and investors seem more disciplined this time around, there are some worrying signs. They include:

via MediaPost Publications Why We Are And Are Not In A Startup Bubble 04/30/2012.

A Sign Of The Hiring-pocalypse | TechCrunch

 

 

From TechCrunch”An entrepreneur-turned-venture investor told me over the weekend: Booms are the worst time to build a company.

Only capital is cheap. Everything else is expensive — talent most of all.”

- read on

via A Sign Of The Hiring-pocalypse | TechCrunch.

Why YOUR Company Must Become a Tech Company – Apple, Amazon, Facebook, Instagram Lessons

 

 

Apple‘s amazing increase in value is more than just a “rah-rah” story for a turnaround. Fundamentally, Apple is telling everyone – globally – that there has been a tectonic shift in markets. And if leaders don’t understand this shift, and incorporate it into their strategy and tactics, their organizations are going to have a very difficult future.

via Why YOUR Company Must Become a Tech Company – Apple, Amazon, Facebook, Instagram Lessons – Forbes.

Sugar Inc’s female content empire: example or outlier?

 

 

Websites for women are a paradox in the media industry. Despite being among the most successful properties on the Web, they are rarely mentioned in the never-ending discussions about how to make money from online content.Sugar Inc is a case in point.

via Sugar Inc’s female content empire: example or outlier? — paidContent.