Websites for women are a paradox in the media industry. Despite being among the most successful properties on the Web, they are rarely mentioned in the never-ending discussions about how to make money from online content.Sugar Inc is a case in point.
via Sugar Inc’s female content empire: example or outlier? — paidContent.
As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. The findings are revealed in the 2012 Digital Advertising Attitudes Report from Upstream which commissioned YouGov to poll the online views of 2,054 UK adults aged 18+ in the UK and 2,105 in the USA on a range of digital advertising issues.
Last April, Gamestop Corp. GME opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered.Gamestop has company. Over the past year, Gap Inc., J.C. Penney JCP Co. and Nordstrom JWN Inc. have all opened and closed storefronts on Facebook Inc.’s FB social networking site.Facebook, which this month filed for an initial public offering, has sought to be a top shopping destination for its 845 million members. The stores’ quick failure shows that the Menlo Park, California-based social network doesn’t drive commerce and casts doubt on its value for retailers, said Sucharita Mulpuru, an analyst at Forrester Research in Cambridge, Massachusetts.
via Gamestop to J.C. Penney Shut Facebook Stores: Retail – Bloomberg.
It’s a win for the ages, literally, McGarry Bowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a new business run that added an estimated $66 million in revenue to its coffers—a 60 percent jump from 2010.
The Walt Disney Co.’s Disney Online has acquired parenting blog platform Babble Media Inc., adding its 200 overwhelmingly mom bloggers to Disney Interactive Media Group’s Moms and Family portfolio of family-oriented properties. Terms of the deal were not disclosed.
“As if to make it all pretty, Arrington told reporters yesterday that he has put a clause in his limited partnership agreement so he can report on anything he likes, and in any way, about his investors and their companies, however confidential, except those he invests in.”
Dr Jean-Paul Rodrigue, in the Department of Global Studies & Geography at Hofstra University, observed that bubbles have four phases; stealth, awareness, mania and blow-off. I contend that we are approaching the early part of the mania phase.
Online already represents the second-biggest advertising medium after television, after surpassing print newspaper ad spending in 2010. By 2013, online ad spending will be greater than print spending on both magazines and newspapers combined.
via TV Ad Spending Largely Unaffected by Growth Online – eMarketer.
How a late-night Luddite accidentally fought his way back into bedrooms and computers, smartphones, and tablets across America.