Uh, does anyone remember how well this worked when Apple tried this with iAd? Just sayin’
“Amazon is pitching ads on the device’s welcome screen, according to an executive at an agency that Amazon has pitched. The company has been telling ad agency execs that they must spend about $600,000 for any package that includes such an ad.”
via Amazon to Sell Ads on Kindle Fire Welcome Screen | Digital – Advertising Age.
Mr. Ryan said the change at the top was motivated by turnover and morale. “Too many people have left. When you’re the CEO, you’re responsible for that. We’ve had a lot of communication over the last six months on this issue. At a certain point, for myself, you make a change.”
via Kevin Ryan Asks Jetsetter CEO Drew Patterson to Step Down After ‘Mutiny’ From Staffers | Betabeat.
What is the real value of Facebook’s advertising business?
One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s $86+ billion IPO.
Smells like desperation by broadcasters to loosen their restrictions…bad news for print/digital, for now.
“Jägermeister followed what lately has seemed like a stampede of liquor brands to TV as marketers seek broad awareness for product launches or to build new buzz on old brands.”
via Hard Time: Liquor Advertising Pours Into TV | News – Advertising Age.
My choice:
2) The company’s valuation and share prices will tumble after the first week. We saw it in Groupon’s stumble, as well as with Zynga, Pandora and Demand Media. Tech stocks may rise fast but just as quickly can drop off a cliff. In a way, they are as tumultuous as the whole of the technology sphere.
Of course, a new advertising method doesn’t automatically guarantee loyalty from either local businesses or potential new users. The WSJ also notes that many people still have a ”special hatred reserved for Foursquare location check-ins,” a problem that not even a 20-percent-off sushi coupon can solve.
