Get Hired: 10 Tips for Landing a Job

(I am compelled to repost this…still shocked that some people don’t follow these very basic rules…)

Here are ten tips for getting hired:

1. DO what is asked. Read the job listing carefully. If the listing asks for a cover letter then write a cover letter. It’s crucial to be able to follow direction, especially if you are going after an entry-level position.

2. DO your research. If you get an interview spend as much time as possible learning about the company and the industry. You should also know everything you can about the people you will be meeting with, including the CEO. I like to spend at least a few minutes with everyone we hire so be prepared.

3. DO arrive on time. Don’t show up to an interview all sweaty and frazzled because you didn’t give yourself enough time to get to the appointment. Interviews can make people stressed out so arrive a few minutes early and give yourself some time to get composed.

4. DO have relevant experience. It’s easier to be employed in a position that is relevant to the one you’re interviewing for. If you currently work in an unrelated job then have a good story as to why you are qualified to make the leap. If you are unemployed then talk about how your previous experience prepared you for the position you want.

5. DO ask relevant questions. During an interview it’s always nice to get a couple of smart questions from the candidate about the business we’re in. This shows that you’re interested in what we are doing. But don’t overdo it and flip the whole interview around. And DON’T bring up compensation until the employer broaches the subject.

6. DO stay focused. Don’t check your phone for messages or shift around a lot in your chair. Maintain comfortable eye contact during the interview and good posture.

7. DO show enthusiasm. It’s important to show that you’re enthusiastic about the position, the company and the industry. And remember to smile—no matter how nervous you may be.

8. DO dress appropriately. We’re staffing a tech startup—not a nightclub—so don’t wear a shiny suit or show a lot of cleavage. A hiring manager needs to add people that can fit in with the rest of the their team.

9. DO stay positive. An interview is not a therapy session. Denigrating your current employer is unprofessional and can make a prospective employer wonder if someday you will do the same to them.1

0. DO follow up promptly. I met with some candidates recently and only a couple sent a follow up email. Guess which ones are more likely get an offer?

The entire hiring process is part of a larger test—it’s not just about the interview. Do these ten things right and you’ll be more likely to land the position you want.

via MediaPost Publications Get Hired: 10 Tips for Landing a Job 05/13/2013.

Back to the future: What if the ‘mass media’ era was just an accident of history? — paidContent

As Humphreys describes it, her research shows that if you look at human communication over a longer period than just the past generation or two, it becomes obvious that one-way, broadcast-style “mass media” isn’t the norm at all — instead, the norm is interpersonal or multi-directional communication that shares a lot more with social media such as blogs, Twitter and Facebook. Rather than creating a new communication style, we are actually returning to one.

via Back to the future: What if the ‘mass media’ era was just an accident of history? — paidContent.

AOL Sales Team to Complete IAB Certification Exam | Adweek

The certification, which was first offered last summer, is aimed at professionals who have been in the business two to five years. Certification is good for two years, with a path for recertification, Theodore said. Some of the topics covered on the exam, according to the IAB’s announcement, include “selling digital media” and “managing digital advertising campaigns.”

For AOL’s part, the company is using the exam to set an example in the industry and surely, to market itself as forward thinking. “We are taking a step at AOL: this is the minimum requirement a seller in the digital space should have,” said Marta Martinez, AOL’s head of sales strategy and operations, adding that the company wants to “raise the marketing services profession, especially when it comes to interactive and digital.”

via AOL Sales Team to Complete IAB Certification Exam | Adweek.

The Sites We Love Right Now | 50 Best Websites 2013 – Time Magazine

TIME’s annual salute to sites and services that keep you entertained and informed, save you time and money — and maybe even change your life.

Atlantic Media’s Quartz is a lean, mean business-news machine. The spare, addictively browsable, touch-friendly interface — designed for tablets and phones as well as PC browsers sets it apart from its more venerable financial-journalism rivals. But it’s the quality of the reporting and analysis, on topics from technology to the euro crunch, that makes frequent return visits so rewarding.

Read more: The Sites We Love Right Now | 50 Best Websites 2013 – Time Magazine

http://techland.time.com/2013/05/06/50-best-websites-2013/

 

Conde Nast Intros 30 Web Series, Promises to Pay to Promote Them | Special Report: TV Upfront – Advertising Age

The company announced distribution partnerships with Yahoo, AOL, Twitter, Dailymotion and Grab Media.”You can’t just put things up there, especially from a company like Conde Nast that has never been known for video content,” Ms. Ostroff said. “We have to tell the consumer that its there.”

While Conde Nast doesn’t have any inherent advantages on the web, it does have a massive opt-in database of subscribers it can market these new shows to. “You’ve got these brands that are well-known already,” she said. “People know us and know what to expect.”

The end game is for all Conde Nast titles to have video slates that relate, somehow, to their magazine brands. Scott Dadich, editor-in-chief of Wired, said video has been integrated into everything the magazine does. “Angry Nerd,” for example, is a forum for columnist Chris Baker to stir passions over things like Star Trek and Lord of the Rings. “We have a lot of angry nerds around the office, so we won’t suffer for material,” he said.

via Conde Nast Intros 30 Web Series, Promises to Pay to Promote Them | Special Report: TV Upfront – Advertising Age.

The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges

AdExchanger: What do you think of the way the NewFront period has evolved? Is it meaningful in terms of becoming a marketplace that actually generates revenue, in the way that the upfront is for television?

PAM HORAN: Making a direct comparison between the NewFront and television upfronts is always going to be difficult simply because the seasonal structure of TV schedules and the nature of their inventory is so different. I think the NewFront has played an important role in highlighting the depth and breadth of digital content that advertisers can partner with. The impact of it is spread out more than television’s upfront because digital is always generating new content and doesn’t have a “fall season” to front-load.

via The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges.

Collective Eyes Multi-Screen, Programmatic Publisher And IPO

Today, Apprendi pins Collective’s future on multi-screen addressability: “We put the audience right at the center of our technology platform. Any screen that we can address with data in absolute or near real-time, that’s where Collective is playing. Those screens include the desktop environment, the mobile environment with tablets and smartphones, and eventually connected TV.”

via Collective Eyes Multi-Screen, Programmatic Publisher And IPO.

Netflix Is a Friend, Content Is Still King: CBS’ Moonves

Netflix Is a Friend, Content Is Still King: CBS’ Moonves

via Netflix Is a Friend, Content Is Still King: CBS’ Moonves.

American Airlines Opens Up Lounge to High Klout Scorers | Digital – Advertising Age

Klout, a social-influence measurement tool, introduced a “perk” today that’s bound to intrigue frequent flyers, or else make them squeamish. The company, which offers deals to those with high “Klout scores,” is offering those with a 55 or above to qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports — regardless of whether they’re booked on one of the carrier’s flights.

via American Airlines Opens Up Lounge to High Klout Scorers | Digital – Advertising Age.

Big data in the workplace – Business Insider

A strong professional presence

Because recruiters don’t have to rely on posting things online and hoping for a response, the number of potential candidates has vastly increased. So in some ways, the bar is higher than ever, LinkedIn’s Dan Shapero says.

“Since recruiters can now proactively find relevant candidates, they have more choices and can be more selective,” Shapero says. “Rather than sifting through hundreds of irrelevant résumés, a recruiter can selectively choose who to target and find the best candidate for a job.”

“As a result, recruiters now expect candidates to have a professional presence online that showcases their professional brand,” Shapero says. “It’s in candidates’ best interest to showcase their professional brands online because the majority of recruiters no longer post requisitions on job boards and pray that relevant candidates will apply. They’re using recruiting products to proactively search professional sites, like LinkedIn, to find the best and brightest.”

via Big data in the workplace – Business Insider.