…as media and marketing companies continue to be disrupted by the Internet and digital technologies, we will certainly see a lot of “green-shoot” growth at small companies, particularly start-ups. – Dave Morgan (more here)

The report concludes “there is good news and bad news” in the quarters ahead. On the negative side of the balance sheet, IDC said most U.S. advertisers would continue to reduce online ad spending during the third quarter of 2009. On the plus side, the company said “things are not going to get any worse in the Internet ad industry.”- report here

We are in the midst of a major shift in the media landscape that is being fueled by changes in technology, end-user behaviors and the response by brand marketers and communications companies.  We expect these shifts to continue over the next five years, as time and place shifting accelerate while consumers and businesses utilize more digital media alternatives, strengthening the new media pull model at the expense of the traditional media push model.

- James Rutherfurd, Executive Vice President and Managing Director at VSS

Executive Summary here